Rules & Regulations

NO PURCHASE IS NECESSARY. By entering this Contest, entrants agree to abide by these Official Rules of the Contest (“Official Rules” or “Rules”). The decisions of the Sponsor and the independent Contest administrator appointed by the Sponsor (the “Contest Administrator”) with respect to all aspects of the Contest are final.

1. SPONSOR & CONTEST PERIOD: The Becel Bake from Scratch & Win Contest (the “Contest”) is sponsored by Upfield Canada Inc. (the “Sponsor”). The period during which eligible entrants must purchase a Participating Product for entry in the Contest commences at 12:00:00 AM Eastern Time (“ET”) on September 16, 2019 and will end at 11:59:59 PM ET on December 31, 2019 (the “Contest Period”). The period during which an eligible entrant’s Receipt (defined in Rule 3 below) must be uploaded to the Entry Website (defined in Rule 3 below) OR a mail-in request for a “no purchase” PIN must be mailed to the Contest Administrator (postmarked), in accordance with the Rules, begins at 12:00:00 AM (ET) on September 16, 2019 and ends at 11:59:59 PM (ET) on January 3, 2020 (the “Receipt Upload Period”) (see Rule 3 below). A PIN must be submitted, in accordance with these Rules, by an eligible entrant by no later than January 17, 2020 (the ‘Pin Entry Deadline”) (see Rule 3 below) to be eligible for entry in the Contest. All times are Eastern Times.

2. ELIGIBILITY: To participate in the Contest and be eligible to win, an entrant must be a natural person and a legal resident of Canada who: (A) at the time of entry has reached the age of majority or older in the province/territory in which he/she resides, (B) at the time of entry and throughout the Contest Period is not an employee, a representative or agent of the Sponsor, the Contest Administrator or their respective (1) affiliated and related companies, (2) advertising or promotion agencies, (3) dealers, (4) immediate family members or a person domiciled with any of the above.  In these Official Rules, “immediate family members” means the entrant's mother, father, brother, sister, son, daughter and legal or common-law spouse, as applicable. For clarity, groups, clubs, organizations, businesses and commercial and non-commercial entities cannot enter the Contest. An entrant must meet the eligibility requirements set out in these Official Rules from the time of entry until the time he/she is confirmed a winner (if he/she becomes a winner).

3. HOW TO RECEIVE A UNIQUE PIN: A total of Fourteen Million, One Hundred Thousand (14,100,000) Unique PINS (the “PINS”) will be available during the Contest. There are two (2) ways to receive a PIN (while supplies last):

  1. Online-with purchase: During the Contest Period, purchase any qualifying Becel® product listed below (the “Participating Product”) at any retail store located in Canada (“Participating Retailer”) that sells the Participating Product and take a photo (the “Photo”) of the Canadian store identified cash register sales receipt (the “Receipt”) dated during the Contest Period, with your purchase of the Participating Product clearly identified and circled. Next, during the Receipt Upload Period (defined in Rule 1 above) - for greater certainty, by no later than 11:59:59 PM ET on January 3, 2020 (the “Receipt Upload Deadline”) - text “BAKE” to SMS code “24680” to receive a link to www.becel.ca/bake (the “Entry Website”), or visit the Entry Website directly, and enter your full name, mailing address valid email address, and phone number, upload a Photo of your Receipt and click submit. The Photo must be under 10 MB and must be either a jpeg, png or bmp. Your Receipt will then be reviewed by the Contest Administrator (or other designated representative(s) of the Sponsor) within 72 hours to determine if it meets the above requirements. If deemed eligible, you will receive an email (the “Email”) containing a link to the contest website (the “Contest Website”) along with one (1) PIN per Participating Product purchased, as properly identified on the Receipt.   (A limit of five (5) PINs per eligible entrant, per email address and per household will be provided). Once you have received your PIN, you must then, by no later than 11:59:59 PM ET on January 17, 2020 (the “PIN Entry Deadline”), visit the Contest Website and, following the online directions, enter your PIN to see if you are a potential prize winner (see Rule 4). Please see Rule 17 for list of Participating Products.
  2. Without Purchase: On a plain piece of paper, hand-print your full name, email address, complete mailing address (including postal code), daytime telephone number (including area code), hand-print the words “Please send me a Contest PIN” on the piece of paper, include a self-addressed, postage paid return envelope with your request and mail your request and self-addressed, postage paid return envelope (one (1) request per outer envelope), fully postage paid, to: The Becel Bake from Scratch & Win Contest (NP PIN request), Dept 4046, Box 9500 Lakeshore West PO, Oakville ON, L6K 0G4. The failure to include a self-addressed, postage paid return envelope will deem you ineligible to receive a PIN. If deemed eligible, you will receive a letter (the “Letter”), returned in the provided self-addressed, postage paid return envelope, with the website address of the Contest Website and one (1) PIN.  Requests must be postmarked on or before the Receipt Upload deadline (January 3, 2020) and received at the above address by no later than January 9, 2020) to allow sufficient time for postage (none of the Releasees (as defined in Rule 8) are responsible for any misdirected, delayed or failed postal delivery, for any reason whatsoever). There is a limit of one (1) Unique PIN mail-in request per outer envelope with sufficient postage and a limit of five (5) PIN requests, in total, per eligible entrant, per email address and per household. Once you have received your PIN, you must then, by no later than the PIN Entry Deadline (11:59:59 PM ET on January 17, 2020), visit the Contest Website and, following the online directions, enter your PIN to see if you are a potential prize winner (see Rule 4).

There is a total limit of five (5) PINS per eligible entrant, per email address and per household, regardless of the method of obtaining a PIN. Purchase entrants, please note: you will only receive one (1) PIN per Participating Product, up to a maximum of five (5) PINS (whether with purchase, without purchase, or combined). For greater clarity:  if you purchase one (1) 2-pack of Participating Products, you will only receive (1) PIN and if you purchase seven (7) 2-packs of Participating Products, you will receive five (5) PINs.  Please see Rule 17 for list of Participating Product UPCs that qualify for one PIN each.

PINs are subject to verification and will automatically be void if not obtained through legitimate channels, or if fraudulent, altered, forged, tampered with or irregular in any way. KEEP ALL EMAILS, TEXT MESSAGES, OR LETTERS CONTAINING YOUR PINS. If requested, failure to provide your PIN to the Sponsor or the Contest Administrator within the timeframe and in the manner requested by the Sponsor or the Contest Administrator may result, at the sole and absolute discretion of the Sponsor or the Contest Administrator, in disqualification of the applicable PIN or PINs and your disqualification from the Contest. Any prize awarded on the basis of an invalid PIN or by fraudulent entry is forfeited and may be reclaimed by the Sponsor.

Once all 14,100,000 PINS have been provided in accordance with these Rules, no further PINS will be available.

4. HOW TO ENTER: With or Without Purchase. Upon receiving your PIN, visit the Contest Website as identified in your Email or Letter (see Rule 3) and, prior to the PIN Entry Deadline, enter your email address, PIN (see Rule 3), confirm that you have read and accept the Official Rules, and click submit.  Upon doing so, you will receive one (1) play (the “Play”) in the visual scratch & win display (the “Game”), which will reveal whether or not your PIN is a potential winning PIN, or your Play is eligible for a Timed Prize, in accordance with these Rules (see Rules 6 and 7). Following the prompts, “scratch” all three (3) cookie images presented in the Game to find out if you are a potential winner of one (1) of the prizes listed in Rule 6 (the “Play”). If your PIN/Play is a potential winning PIN/Play, all three (3) “scratched” cookies will reveal exactly the same prize (see Rule 6 for a description of the prizes). If all three (3) “scratched” cookie reveal matching (identical) prizes, a message will appear stating that you are the potential winner of the applicable prize (the “Winning Message”). If you are not a potential winner of a prize, a “sorry message” will appear. If you have received a Winning Message, you will then be directed to correctly answer, unaided, a mathematical skill-testing question. To be confirmed as a winner of any prize, you must correctly, without assistance of any kind, whether mechanical or otherwise, answer the time-limited mathematical skill-testing question shown on the screen. If you have received a Winning Message for a prize and you have correctly answered the mathematical skill-testing question, you will be confirmed as a winner of the applicable prize (see Rule 8 on how to claim your prize) provided you are eligible in accordance with, and comply with, these Official Rules. Upon correctly answering the mathematical skill-testing question, you must then complete and submit the online claim form that will be presented to you on the Contest Website (the “Claim Form”) with your full name, address, city, province/territory, postal code, and daytime telephone number (including area code) in order to claim your prize (see Rule 8 on how to claim your prize). If you have received a Winning Message, but you do not correctly answer the mathematical skill-testing question, complete the Claim Form and otherwise comply in all respects with these Rules, you will not be confirmed a winner and the prize will not be awarded to you.

5. ENTRIES/PLAYS: Limit of one (1) Play per PIN up to a maximum of five (5) PINs/Plays per person, per email address and per household. You may only use one (1) email address to enter the Contest regardless of the method of obtaining a PIN. Any person who is found to have entered in a fashion not sanctioned by these Official Rules and/or who has submitted more than the number of PINs permitted by these Official Rules will be disqualified. Proof of transmission (screenshots or captures, etc.) does not constitute proof of delivery. PINs/Plays generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified. The Sponsor will not be responsible for late, lost, misdirected, falsified, fraudulent, incomplete or otherwise non-compliant Plays and/or Claim Forms, which will be void.

6. PRIZES: There are a total of forty-eight thousand, eight hundred and ten (48,810) prizes (each, an “Prize” or “prize”) available to be won in the Contest, consisting of the following prizes, having the following approximate (CDN$) retail values ( ARV”) and odds of winning (at the outset of the Contest), respectively:

TIER  1 Prize

# of Tier 1 Prizes available to be won

ARV (CDN)

Odds of winning

$50,000 cheque made payable to the winner and address as indicated on the Claim Form (the “Grand Prize”)

3

$50,000.00

1 in 4,700,000

$5,000.00 Retailer gift card (see below) (the “$5,000 Gift Card”)

40

$5,000.00

1 in 352,500

$500.00 Retailer gift card (see below) (the “$500 Gift Card”)

100

$ 500.00

Depend on the number and timing of eligible Plays (see Rules 4 and 7)

 

TIER  2 Prize

# of Tier 2 Prizes available to be won

ARV (CDN)

Odds of winning

$50.00 Retailer gift card (see below) (the “$50 Gift Card”)

7,000

$ 50.00

1 in 2,014

$6.00 off Coupon on any Becel product (the “$6 Coupon”)

41,667

$6.00

1 in 338

 

The total value of all Prizes available to be won in the Contest is approximately $1,000,000.00 (CDN). Prizes must be accepted as awarded without substitution, are not transferable, are not for resale and have no cash surrender value. The Sponsor reserves the right, in the event that a Prize cannot be awarded as described for any reason, to substitute a Prize, in whole or in part, with another prize of equal or greater value, without liability. Any Prizes that are not won during the Contest in accordance with these Rules will not be awarded

The retailer gift cards listed above (each, a “Retailer Gift Card”) will be issued, at the sole discretion of the Sponsor, either in the form of a gift card for a retailer specified on the confirmed winner’s Receipt or in the form of a non-retailer-specific pre-paid credit card. If the confirmed winner’s winning PIN is a “no purchase” PIN obtained via Rule 3 II, then the winner will receive the Retailer Gift Card in the form of a non-retailer-specific pre-paid credit card. Use of all gift/credit cards is subject to the terms and conditions of the applicable gift card or credit card issuer.

CONTEMPORANEOUS BECEL $1 COUPON OFFER: As a promotional offer separate from and in addition to the Prizes, if an eligible entrant submits a valid PIN in accordance with these Rules prior to the PIN Entry Deadline, he/she will receive a printable $1 Becel® coupon (“Becel $1 Coupon”) and will receive a email message to that effect, to the email he/she submitted on the Contest Website in accordance with Rule 4. The Becel $1 Coupon will be emailed to the entrant as a time-limited link to an online coupon portal allowing the entrant to download and print one (1) copy. As the link is time-limited, the entrant must ensure that he/she has immediate access to a printer at the time of activating the link, in order to be able print the Becel $1 Coupon. Coupons may not be copied or otherwise duplicated or reproduced by the entrant. Any attempt to do so is fraudulent and will void all Coupons purported to be used by the entrant. The Sponsor further reserves the right to pursue all legal remedies available to it in the event of any such fraudulent activity by an entrant or any other person.

7. SEEDING OF PRIZES AND ODDS OF WINNING: The Grand Prizes, $5,000 Gift Cards, $50 Gift Cards and $6 Coupons are collectively referred to in these Rules as the “PIN Prizes” and the $500 Gift Cards will each be referred to as a “Timed Prize”.  All PIN Prizes (being forty eight thousand, eight hundred ten (48,810) available PIN Prizes in total) (see Rule 6) will be associated with a PIN, on a pre-determined, randomly allocated basis, among the total 14,100,000 PINS available in the Contest. Odds of winning a PIN Prize are as set out in Rule 6. The odds of winning a Timed Prize will depend on the number and timing of eligible Plays recorded by the Contest computer.  At the beginning of the Contest, there are one-hundred (100) Timed Prizes available to be won. Using a computer algorithm, the Contest Administrator (or other representative(s) of the Sponsor) will randomly pre-select a series of winning times during the period (the “Play Period”) commencing on the first day of the Contest Period and ending ass of the PIN Entry Deadline, each of which winning times is associated with a single Timed Prize. The time at which the submission of a Play is recorded by the Contest computer will determine whether an eligible person is a potential winner of a Timed Prize. Subject to the provisions of these Official Rules, the first eligible person who submits a Play that is recorded by the Contest computer at the designated winning time (or, if no Play is recorded precisely at a winning time, immediately after the designated winning time) is the potential winner of a Timed Prize which will be allocated to him/her at the time his/her Play is so recorded by the Contest computer.

8. AWARDING OF PRIZES:

  1. Tier 1 Prize: Each potential winner of a Tier 1 Prize will be contacted by email within five (5) business days of receiving a Winning Message and having correctly answered without assistance of any kind, whether mechanical or otherwise, the time-limited mathematical skill-testing question online. If a potential winner of a Tier 1 Prize cannot be reached (bounce backed email or does not respond) by email within five (5) business days of being contacted, the Tier 1 Prize will be forfeited. To be declared a Prize Winner, the potential winner must have correctly answered the mathematical skill-testing question, as determined by the Contest Administrator, and have properly submitted his/her Claim Form. To be awarded the Prize, each Tier 1 potential winner must, in addition to the foregoing, also complete and return the Sponsor’s release form (the “Release Form”) confirming compliance with the Official Rules, acceptance of the Prize as awarded, without substitution, and releasing the Sponsor, the Contest Administrator and their respective affiliated and related companies, and each of their  respective shareholders, directors, officers, employees, agents, representatives, successors and assigns, and, if applicable, their respective advertising or promotion agencies (collectively the “Releasees”) from any liability whatsoever in connection with the Tier 1 Prize or this Contest.  By completing and returning the Release Form, and accepting the Prize, each winner confirms compliance with the Official Rules, acknowledges that the Prize must be accepted as awarded and cannot be substituted or transferred, releases the Releasees from and against all liability in connection with the Contest and/or the awarding and use of the Prize, and consents to the use of his/her name, address (city and province/territory), and/or photograph, without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest. The Release Form must be returned within the time period specified on the Release Form or the Prize will be forfeited. Tier 1 Prizes will be couriered by the Contest Administrator to the confirmed winners, to the address provided on the winner’s Claim Form within six (6) weeks of receipt of the verified Release Form.
  2. Tier 2 Prize: Each potential winner of a Tier 2 Prize will be shipped or mailed his/her Tier 2 Prize after having correctly answered, without assistance of any kind, whether mechanical or otherwise, the time-limited mathematical skill-testing question online. To be declared a Tier 2 Prize winner, the potential winner must have correctly answered the mathematical skill-testing question, as determined by the Contest Administrator and have properly submitted his/her Claim Form. Tier 2 Prizes will be mailed by the Contest Administrator to the confirmed winners, to the address provided on the winner’s Claim Form within six (6) weeks of being confirmed a winner.

9. CONDITIONS OF ENTRY: By following the steps outlined in Rule 3 & 4, entrants (i) acknowledge compliance with these Official Rules including all eligibility requirements, and (ii) agree to be bound by these Official Rules and by the decisions of the Contest Administrator or Sponsor, made in its sole and absolute discretion, which shall be final and binding in all matters relating to this Contest. Entrants who have not complied with these Official Rules are subject to disqualification.

10. ENTRANT DISPUTES: If a dispute arises regarding who submitted a PIN, the Contest Administrator reserves the right, in its sole and absolute discretion, to deem the PIN to have been submitted by the authorized account holder of the e-mail address provided at the time of entry. The authorized account holder is defined as the natural person who is assigned an e-mail address by an Internet access provider, on-line service provider, or other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. An entrant may be required to provide proof that he/she is the authorized account holder of the email address associated with the submitted PIN.

 11. GENERAL: The Releasees do not assume any responsibility and are not responsible for (i) the incorrect or inaccurate capture of claim form information and PINs/Plays that fail to comply with these Official Rules; (ii) any loss, damage, or claims caused by a Prize or the Contest itself; or (iii) any failure of the Contest Website during the Contest Period, including any problems, human or technical, printing errors, lost, delayed, garbled data or transmissions, omissions, interruptions, deletions, defects or failures of any telephone or computer lines, or technical malfunction of any computer on-line systems, servers, access providers, computer equipment, software, failure of any e-mail or entry to be received on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant’s or any other person's computer related to or resulting from downloading any material connected to the Contest, all of which may affect a person’s ability to participate in the Contest. Entry material/data/PINs that have been tampered with or altered or are fraudulent or otherwise non-compliant are void.

 12. All issues and questions concerning the construction, validity, interpretation, and enforceability of the Official Rules, or the rights and obligations of entrants and the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with (i) the laws of the Province of Québec and the laws of Canada applicable therein in respect of residents of the Province of Québec, and (ii) the laws of the Province of Ontario and the laws of Canada applicable therein in respect of residents of the other Canadian provinces/territories, without regard to conflicts of law principles. Any attempt by an entrant or any other individual to deliberately damage any website, including the Contest Website, or undermine the legitimate operation of the Contest could be a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. This Contest is subject to all federal, provincial/territorial, and municipal laws.

 13. In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to the Claim Form, and/or point of sale, print or online advertising or the French version of these Official Rules, the terms and conditions of these English Official Rules shall prevail, govern and control to the fullest extent permitted by law.

14. The Sponsor reserves the right, at its sole and absolute discretion, with the consent of the Régie des alcools, des courses et des jeux in respect of the Province of Quebec, to terminate or suspend this Contest or to amend these Official Rules at any time and in any way, without prior notice, for any reason whatsoever. Without limiting the foregoing, if for any reason the Contest is not capable of running as originally planned, for example as a result of tampering or infection by computer virus, the Sponsor reserves the right, at its sole and absolute discretion, with the consent of the Régie des alcools, des courses et des jeux in respect of the Province of Quebec, to terminate the Contest and conduct a random draw from all previously received eligible entries, if necessary as set out below. If due to printing, on-line, internet, computer or other error, more Prizes are claimed than intended to be awarded according to these Official Rules, or in the event that due to such error, a valid prize claim is revealed, making the number of valid prize claims greater than the number of Prizes available under these Official Rules, this Contest may, at the sole and absolute discretion of the Sponsor, be terminated and a random draw may be held from amongst all eligible Prize claimants to award the remaining number of advertised Prizes. In no event will the Sponsor be liable for more than the stated number of Prizes in these Official Rules.

15. FOR QUEBEC RESIDENTS: Any litigation respecting the conduct and awarding of a Prize in this Contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a Prize may be submitted to the board only for the purpose of helping the parties reach a settlement.

16. CONSENT TO USE PERSONAL INFORMATION: The Sponsor respects your right to privacy. By entering this Contest, each entrant expressly consents to the Sponsor, its advertising and promotional agencies, agents and/or representatives (including, without limitation, the Contest Administrator), storing, sharing and using the personal information submitted by him/her for the purpose of administering the Contest and in accordance with Sponsor’s privacy policy, at: https://upfield.com/privacypolicy/en_gb.html. This Rule does not limit any other consent(s) that an individual may provide the Sponsor or others in relation to the collection, use and/or disclosure of his/her personal information, including without limitation, under the Release Form. Without limiting the foregoing, by entering this Contest, each entrant also consents to the use of his/her name, address (city and province/territory), and/or photograph (if applicable), without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest.

17. PARTICIPATING PRODUCTS:  Each of the below UPCs of Participating Products are valid for one (1) PIN, as set forth in these Rules (see Rule 1 above).

Description

Format

UPC

Becel Avo Plus 6 1L

1L Btl

11115000274

Becel Pro Active 1LB

1lb Tub

068400208556

Becel Pro Active 227G

1lb Tub

068400102342

BECEL MARG Salted Sticks 1LB

1lb sticks

11115000298

BECEL MARG Unsalted Sticks 1LB

1lb sticks

11115000304

Becel Margarine Twin (2) 2.7lb

2.7lb Tub

68400627050

BECEL OIL 1L

1lL Btl

59950194000

Becel Olive Plus 1L

1L Btl

68400694120

BECEL GOLD TUB 1.5 LB

1.5lb Tub

68400727132

BECEL GOLD TUB 3 LB

3lb Tub

68400128342

BECEL BUTTERY TASTE TUB 1.5 LB

1.5lb Tub

68400727125

BECEL BUTTERY TASTE TUB 3 LB

3lb Tub

68400128335

BECEL LIGHT TUB 1 LB

1lb Tub

59950191603

BECEL LIGHT TUB 2 LB

2lb Tub

59950191207

BECEL ORIGINAL MARG TWIN (2) 227G

0.5lb Tub

59950190804

BECEL OLIVE OIL TUB 1 LB

1lb Tub

68400364030

BECEL OLIVE OIL TUB 2 LB

2lb Tub

68400364092

BECEL SALT FREE TUB 1 LB

1lb Tub

59950192303

BECEL SALT FREE TUB 2 LB

2lb Tub

68400536741

BECEL ORIGINAL TUB 1 LB

1lb Tub

59950190101

BECEL ORIGINAL TUB 2 LB

2lb Tub

59950191009

BECEL ORIGINAL TUB 4 LB

4lb Tub

59950192006

BECEL VEGAN TUB 1 LB

1lb Tub

68400371595

BECEL VEGAN TUB 2 LB

2lb Tub

68400593805

BECEL W/ AVOCADO OIL 850 G

2lb Tub

59950000141

BECEL W/AVOCADO OIL 427 G

1lb Tub

59950000134